New data from Similarweb shows Meta AI’s mobile app is surging in popularity, jumping from 775,000 to 2.7 million daily active users in just four weeks. The app is now seeing roughly 300,000 new installs per day — up from under 200,000 previously.
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Meta AI’s app downloads and daily users spiked after launch of ‘Vibes’ AI video feed
October 20, 2025